For the “Milky Moustache” campaign, I developed a 3D model for an interactive AR filter designed to create artificial moustaches on users’ faces. The project involved crafting a highly detailed and realistic moustache model, ensuring it could adapt seamlessly to various facial features and expressions. Using advanced 3D modeling techniques, I focused on achieving the perfect texture, shape, and color to make the virtual moustache appear as lifelike as possible. The model was then meticulously integrated into the AR filter, which required rigorous testing to ensure it functioned flawlessly across different devices and lighting conditions. The final AR filter was a huge success, engaging over 50,000 people, with the 3D moustache model consistently aligning accurately with users’ faces, enhancing the interactive experience. The campaign not only showcased the creative potential of AR but also demonstrated the precision and adaptability of the 3D model in delivering a fun and engaging user experience.